Terms and Conditions
1. Introduction and Acceptance.
These Terms and Conditions (“Terms”) govern access to and use of the Local Champion platform, including the website at localchampion.co, the application at app.localchampion.co, and all related services, dashboards, agents, and features (collectively, the “Platform” or “Services”). The Services are owned and operated by Copper Screen Pty Ltd (ABN 71 669 195 457), a company incorporated in New South Wales, Australia (“Local Champion”, “Copper Screen”, “we”, “us”, or “our”).
By creating an account, accessing, or using the Services, you (“Client”, “Customer”, “you”, or “your”) agree to be bound by these Terms. If you are accepting these Terms on behalf of a company, franchise network, agency, or other entity, you represent that you have authority to bind that entity, and “you” refers to that entity. If you do not agree to these Terms, you must not access or use the Services.
2. Definitions.
“Account” means a registered login to the Platform, whether held by a Customer, a Franchisee, an individual business owner, an agency, or any other Authorised User.
“Authorised User” means any individual or entity granted access to the Platform under a Customer’s account, including but not limited to franchisees, location managers, staff, and digital agency representatives acting on behalf of a Customer.
“Client Data” means all data, content, and information submitted to, generated within, or connected through the Platform by the Customer or its Authorised Users, including Google Business Profile data, review content, location data, and analytics.
“Third-Party Services” means external platforms and APIs the Services connect to or rely on, including Google Cloud Platform, the Google Business Profile API, Google Places API, Google Ads API, Supabase, Lovable, and the Anthropic API.
3. Description of Services.
Local Champion is a multi-agent AI marketing platform for franchise and multi-location businesses, providing network-wide visibility, AI-assisted optimisation, and franchisee recognition tools across Google Business Profile management, competitor tracking, content scheduling, review management, local event signals, and (where enabled) Google Ads campaign management.
The Services incorporate artificial intelligence, including generative AI models, to draft content, suggest responses, and structure advertising campaigns. AI-generated outputs are suggestions only — see Section 9 (AI-Generated Content) and Section 10 (Google Ads Campaigns) for important limitations.
4. Eligibility and Accounts.
4.1 The Services may be used by franchisors, individual franchisees, independent business owners, and digital agencies managing locations on behalf of clients (each a “Customer”, and together with their Authorised Users, “you”).
4.2 Where a franchisor, agency, or other principal Customer subscribes to the Services on behalf of a network of locations, each franchisee, location owner, or sub-user issued an individual Account login is an Authorised User and must accept these Terms (by click-through acceptance or equivalent) before first use of their Account. The principal Customer remains responsible for ensuring its Authorised Users comply with these Terms and is liable for any breach of these Terms by its Authorised Users as if it were the principal Customer’s own breach.
4.3 You must provide accurate registration information, keep it current, and maintain the confidentiality of your login credentials. You are responsible for all activity occurring under your Account.
4.4 You must be legally authorised to manage the Google Business Profile(s), Google Ads account(s), and any other third-party accounts you connect to the Platform.
5. Subscription, Fees and Payment.
5.1 Access to the Services is provided on a subscription basis, as set out in your order form, invoice, or other written agreement with us (“Order”).
5.2 All fees are payable in accordance with your Order. Unless otherwise agreed in writing, fees are payable in advance and are non-refundable, including on early termination, downgrade, or non-use of the Services.
5.3 We may suspend or restrict access to any Account with overdue fees, on reasonable notice.
5.4 Fees do not include third-party costs you incur, including Google Ads spend (see Section 10) or fees charged by other third-party platforms you connect to the Services.
6. Client Data and Data Retention.
6.1 You retain all ownership rights in your Client Data. We do not claim ownership of Client Data.
6.2 You grant us a licence to access, store, process, and use Client Data solely to provide, maintain, and improve the Services, including through Third-Party Services and AI models used to generate content and insights.
6.3 We may use de-identified, aggregated data derived from Client Data for benchmarking, analytics, and product improvement, provided such data does not identify you or any individual.
6.4 On termination of your subscription, we will retain your Client Data for twelve (12) months from the date of termination, to allow for reactivation, dispute resolution, or regulatory purposes, unless you request earlier deletion in writing — in which case we will delete or de-identify your Client Data within a reasonable period, subject to data we are legally required to retain.
6.5 We do not warrant the accuracy, completeness, or currency of any data displayed on the Platform, including data sourced from Third-Party Services. Data displayed may be delayed, estimated, or affected by changes to third-party APIs outside our control.
7. Third-Party Services.
7.1 The Services rely on and integrate with Third-Party Services, including Google Cloud Platform, the Google Business Profile API, Google Places API, Google Ads API, Supabase (authentication and data storage), Lovable (application infrastructure), and the Anthropic API (AI-generated content). Your use of the Services is also subject to the applicable terms of these Third-Party Services.
7.2 We are not responsible for the availability, accuracy, security, or conduct of any Third-Party Service. Outages, policy changes, API deprecations, rate limits, or restrictions imposed by Google or other third parties may affect or interrupt the Services, and we will have no liability for any resulting loss.
7.3 You are responsible for maintaining your own accounts with any Third-Party Service (e.g. your Google Business Profile and Google Ads accounts) and for complying with their respective terms and policies.
8. Human Review and Approval.
8.1 The Platform is designed with human-in-the-loop checkpoints at key steps, including content publication and responses to reviews rated below three stars. You are responsible for reviewing and approving any AI-generated content, review response, or campaign structure before it is published, sent, or activated.
8.2 We are not liable for any AI-generated content, review response, or advertising material that is published, sent, or activated where the Platform provided you with the opportunity to review and approve it before action was taken.
9. AI-Generated Content.
9.1 The Platform uses generative AI (including third-party AI models) to draft social and profile content, suggested review responses, advertising copy, and campaign structures. AI-generated content may contain errors, inaccuracies, or content that does not reflect your brand voice or factual circumstances.
9.2 AI-generated content is provided as a draft or suggestion only. You are solely responsible for reviewing, editing, and approving any AI-generated content before it is published or acted upon, and for ensuring it complies with applicable advertising, consumer protection, and platform-specific (e.g. Google) policies.
10. Google Ads Campaigns.
10.1 Where the Ads Agent is enabled, all Google Ads campaigns are created in a paused state pending your review and explicit approval. Ad spend is charged directly by Google to your own Google Ads account — we do not bill, hold, or manage your advertising budget.
10.2 You are solely responsible for reviewing and approving campaign structure, targeting, budgets, and every increment of ad spend before activating any campaign. You acknowledge that Google Ads performance, cost-per-click, and results cannot be guaranteed by us or anyone else.
10.3 We accept no liability for advertising spend, billing errors, campaign performance, or business outcomes arising from campaigns created, suggested, or managed using the Platform, whether or not such campaigns were approved by you.
11. Intellectual Property.
11.1 We (or our licensors) own all right, title, and interest in and to the Platform, including its software, agent architecture, design, branding, and documentation (“Local Champion IP”). Nothing in these Terms transfers ownership of any Local Champion IP to you.
11.2 We grant you a limited, non-exclusive, non-transferable licence to access and use the Platform during your subscription term, solely for your internal business purposes.
11.3 You retain ownership of your Client Data and any content you submit to the Platform, subject to the licence granted in Section 6.2.
12. Confidentiality.
12.1 The Platform, including its interface, agent workflows, dashboards, pricing, and underlying methodology, is confidential and proprietary to us.
12.2 You, and your Authorised Users and representatives, must not, without our prior written consent:
- take screenshots, screen recordings, or videos of the Platform for the purpose of sharing, publishing, or distributing them outside your organisation;
- copy, replicate, or attempt to reverse engineer, decompile, or disassemble the Platform or any of its features, agents, or workflows; or
- disclose confidential information about the Platform’s design, architecture, or methodology to any third party, including competitors.
12.3 This clause survives termination of these Terms.
13. Acceptable Use.
You must not, and must ensure your Authorised Users do not:
- use the Services for any unlawful purpose;
- interfere with or disrupt the integrity or performance of the Services;
- attempt to gain unauthorised access to the Services or related systems;
- use the Services to manage Google Business Profiles or Ads accounts you are not authorised to manage; or
- misuse the Services in any way that breaches the policies of any Third-Party Service.
14. No Support Obligation.
We do not provide a dedicated customer support function. We may, at our discretion, provide guidance or assistance, but this is not guaranteed and does not create any ongoing support obligation.
15. Disclaimers.
15.1 The Services are provided “as is” and “as available”. To the maximum extent permitted by law, we exclude all warranties, conditions, and representations, whether express or implied, including any warranty of merchantability, fitness for a particular purpose, or non-infringement.
15.2 We do not warrant that the Services will be uninterrupted or error-free, and provide no service level agreement or uptime guarantee.
15.3 We do not warrant the accuracy, completeness, or reliability of any data, insights, rankings, or content generated or displayed by the Platform, including AI-generated content and data sourced from Third-Party Services.
15.4 Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy under the Australian Consumer Law or other applicable law that cannot lawfully be excluded.
16. Limitation of Liability.
16.1 To the maximum extent permitted by law, our total aggregate liability to you arising out of or in connection with these Terms or the Services, whether in contract, tort (including negligence), or otherwise, is limited to the amount of the last invoice paid by you to us.
16.2 To the maximum extent permitted by law, we are not liable for any indirect, special, incidental, or consequential loss, including loss of profits, revenue, data, goodwill, or business opportunity, even if advised of the possibility of such loss.
16.3 This limitation applies regardless of the cause of action, and even where the loss arises from our (or our personnel’s) negligence, error, or fault, except to the extent such limitation is not permitted by law.
17. Indemnity.
You agree to indemnify and hold us harmless from any claims, losses, liabilities, and expenses (including reasonable legal costs) arising from:
- your breach of these Terms;
- your use of the Services in violation of any law or third-party right;
- Client Data you submit to the Platform; or
- any Google Ads campaign, content, or review response you approved or activated.
18. Term and Termination.
18.1 These Terms apply from the date you first access the Services until your subscription ends in accordance with your Order.
18.2 We may suspend or terminate your access if you breach these Terms — including the confidentiality obligations in Section 12 — and the breach is not remedied within a reasonable period after notice (or immediately, for serious breaches such as unauthorised disclosure of confidential information).
18.3 On termination, your right to access the Services ends immediately. Client Data retention is governed by Section 6.4. Fees already paid are non-refundable.
19. Privacy.
Our collection and handling of personal information is described in our Privacy Policy, which forms part of these Terms.
20. Changes to These Terms.
We may update these Terms from time to time. We will provide reasonable notice of material changes (e.g. by email or in-app notice). Continued use of the Services after changes take effect constitutes acceptance of the updated Terms.
21. Dispute Resolution and Governing Law.
21.1 If a dispute arises out of or in connection with these Terms, the parties must first attempt to resolve it through mediation. Either party may give written notice of a dispute, and the parties will, in good faith, attempt to mediate the dispute (with a mediator agreed between the parties, or failing agreement, appointed by the Law Society of New South Wales) before commencing court proceedings, except where a party seeks urgent injunctive relief.
21.2 If a dispute is not resolved through mediation within a reasonable period, the parties submit to the exclusive jurisdiction of the courts of New South Wales, Australia.
21.3 These Terms are governed by the laws of New South Wales, Australia.
22. General.
22.1 Force Majeure: We are not liable for any delay or failure to perform caused by circumstances beyond our reasonable control, including outages or changes to Third-Party Services.
22.2 Assignment: You may not assign or transfer your rights under these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
22.3 Severability: If any provision of these Terms is found unenforceable, the remaining provisions continue in full force.
22.4 Entire Agreement: These Terms, together with any Order and our Privacy Policy, constitute the entire agreement between you and us regarding the Services.
22.5 Notices: Legal notices must be sent in writing to legal@localchampion.co (or such other address as we notify).
23. Contact.
Copper Screen Pty Ltd
ABN 71 669 195 457
Sydney, New South Wales, Australia
Email: legal@localchampion.co