The Product
Local Champion brings the entire Google Business Profile workflow — visibility, optimisation, and franchisee engagement — into one platform built for franchise marketing teams.
Total views, phone calls, direction requests, website clicks, bookings, posts published, average rating — across one location, a region, a brand, or the entire network. Week-on-week changes, performance over time, and a Sync Now button when you can't wait for the next refresh.
Rank every location by views, website clicks, phone calls, direction requests, or average rating. Toggle between absolute value and percentage change. Spot the top of the network, the bottom, and the locations on the move. A colour-coded map shows you where the green is — and where the red is.
Every review from every location lands in one inbox. Local Champion drafts replies in your approved tone, flags the ones that need a human, and categorises feedback by theme so your team can act on what customers are really saying.
Never used a laundry delivery service before. This company were great. Very courteous and helpful.
Great coaching, but communication about session timing could be much clearer.
Exceptional care for my father. The team goes above and beyond every single visit. Truly remarkable.
Local Champion reads every review and extracts the themes that matter: what customers love, what they're frustrated by, and the exact phrases they use. You see a sentiment score per location, a network-wide breakdown, and an executive summary you can paste straight into a board pack.
Customers praise service quality and staff communication. Pricing concerns are concentrated in three metro locations. Prioritise updated photo content and clear service inclusions for underperforming sites this quarter.
Every week, Local Champion surfaces the franchisees with the biggest lift in views, calls, and ratings. Run automated campaigns to celebrate them: Slack posts, email shout-outs, certificates, and social-ready updates for your leadership team.
Google rewards Business Profiles that post regularly. Most franchisees stop after the third week. Local Champion writes location-specific posts on a schedule you control — events, offers, updates, seasonal hooks — and queues them for franchisee approval, or auto-publishes if you trust the AI that far.
Fresh week, fresh laundry ✨ The Jim's Truganina team is ready to take care of your washing so you don't have to. Drop off or book a pickup — we'll have it back to you fresh, clean, and folded. Book online or call us direct.
#JimsLaundry #Truganina #LaundryService #FreshStart
Local Champion connects to the tools your team already uses: Google Business Profile, Slack, Microsoft Teams, email, CRM workflows, and BI reporting. Keep data flowing without asking franchisees to log into one more dashboard every day.
Book a demo and we'll connect three of your locations during the call. You'll see your real dashboard, your real reviews, and a sentiment snapshot of your network — within the demo.