Local Champion
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Help every franchisee win their local market.

Local Champion is the Google Business Profile platform built for franchise networks. See what's happening at every location, lift the underperformers, and celebrate franchisees who are winning. At scale.

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Official Google Business Profile API Tracks 215+ franchise locations live Australian owned and supported
Network Dashboard
All groups · Last 7 days
Live
Views
902
↓ 49% vs prev
Rating
5.0
↑ 16% vs prev
Reviews
2,756
↑ 12% vs prev
Calls
847
↑ 22% vs prev
Directions
1,290
↑ 9% vs prev
Locations
215
All groups
Performance over time
Directions Views Calls

Trusted by franchise networks across Australia and New Zealand

Why local marketing breaks at scale

Your network has 50 storefronts. Google sees 50 separate businesses.

Every franchisee runs their own Google Business Profile. Some are world class. Some haven't been touched in eighteen months. From head office, you can't tell which is which, until a one-star review hits Twitter, or a state manager asks why bookings in the southwest are down 30%.

Most marketing managers we talk to are stuck doing one of three things.

01 Spending Sunday nights manually auditing locations in a spreadsheet.
02 Paying an agency $4,000 a month to do roughly the same thing.
03 Hoping their franchisees figure it out on their own.
How it works

One platform. Every location. Three jobs done well.

01 · SEE

See everything, in one place.

A live dashboard across every franchisee's Google Business Profile. Views, calls, directions, reviews, photos, posts. By location, by group, by week. No more spreadsheets. No more "I'll send you a report on Friday."

  • Real-time data from the Google Business Profile API
  • Group locations by region, state, brand, or franchisee tier
  • Top 10 and bottom 10 leaderboards, side by side
  • Colour-coded geographic heat map
215 locations
By total views, last 7 days
↑ 12% network
Top performers Mid Needs attention
DA
David Andrew
★★★★★
May 25 · Jim's Laundry

Never used a laundry delivery service before. This company were great. Very courteous and helpful. Washing came back cleaner than I normally do it.

Quality Communication Pickup & Delivery
Local Champion AI
Hi David, thanks so much for trusting us with your first delivery. So glad the team made it easy, and that the wash came back even better than expected. We'll be here whenever you need us next.
02 · LIFT

Close the gap on underperforming locations.

Local Champion shows you exactly who's slipping and what to fix. AI drafts review replies in your brand voice. AI writes weekly GBP posts. Sentiment analysis turns 2,756 reviews into five themes you can actually act on.

  • One-tap AI replies, written in your approved brand voice
  • Auto-detected themes: quality, speed, pricing, complaints
  • Sentiment scores and trends, per location and network-wide
  • AI post copywriter, scheduled per location
03 · CELEBRATE

Recognise franchisees who are winning. Watch the network rise.

Every week, Local Champion surfaces the franchisees with the biggest lift in views, calls, and ratings. Run automated campaigns to celebrate them. Internal leaderboards, network-wide shout-outs, custom certificates, posts queued for your CMO to share. Recognition is the most underpriced growth lever in franchising. We make it free.

  • Auto-detect weekly, monthly, and quarterly top movers
  • Templated campaigns across Slack, email, social, certificates
  • Recognise “most improved” alongside “top performer”
  • Hooks into Slack, Workplace, Teams, and email tools
This week’s biggest movers
By % change in total views
Ready to celebrate
02 PS Cricket & Sports Richmond ↑ 34% Run Win
03 MS Dental Cardiff ↑ 28% Run Win
04 Mayfield Care Glenelg ↑ 19% Run Win
A day in the life

Monday morning, 9:14am.

9:14 AM

You open Local Champion. Sixty-three new reviews came in over the weekend. Fifty-eight already auto-replied in your brand voice. Three need your eyes. One is from a state you're trying to grow in.

9:19 AM

You check the leaderboard. Truganina is up 42% week-on-week. You hit "Run Win Campaign." The franchisee gets a Slack ping, the regional manager gets a notification, and a personalised LinkedIn post is queued for your CMO to share.

9:24 AM

You check the map. Three locations in red. You open the gap analysis. All three are missing recent photos and haven't posted in 40+ days. You queue an AI-generated post for each one. The franchisees approve them on their phones over coffee.

9:31 AM

You move on to the strategic work you were actually hired to do.

Seventeen minutes, network-wide. Before Local Champion, this was a week's worth of work.

What networks see after 90 days

Real movement, in the metrics that matter.

Directional figures from early networks. We'll show you exactly what to expect for your size and category on a call.

3×
More reviews responded to within 24 hours, network-wide.
First 30 days
+18%
Average lift in Google Business Profile views across the network.
First 90 days
80%
Less time spent on monthly local-performance reporting.
Ongoing
2h
To onboard a new franchisee location. Down from a week.
Setup
"

Before Local Champion, I had no idea what was happening at most of our sites. Now I can spot a struggling location before the franchisee even raises their hand.

Marketing Lead · 40-location Australian franchise network

Ready to make your network visible?

Book a 20-minute walkthrough. We'll show you how Local Champion would work across your locations, your reporting structure, and your franchisee network.

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